In my dreams, an invisible fairy places fresh flowers in every room of my house twice a week. That’s most likely not going to happen, so finding a great room spray seemed like the best alternative.
For the longest time, I would walk into Deciem stores and be struck by the smell: elegant, woody, leathery, yet light - like commingled, very expensive men’s colognes. But whenever I asked, the cheery salesperson would always say something like “Brandon created it exclusively for the stores. We might start selling it eventually…” This went on for years.
Sadly, Deciem founder Brandon Truaxe died suddenly in 2019 and after that I assumed the room fragrance would never see the light of day. But now Deciem’s new owner, the Estée Lauder companies, have released it under Deciem’s newish Abnomaly brand. It’s called Shop and it is brilliant.
Shop is fancy, like actual perfume and its list of notes reads like the afore-mentioned pricy men’s scents: sequoia and cedar wood, resinous labdanum, musk and patchouli. There’s even ‘Iso E super’ a perfumer favourite ingredient that brings a transparent woody and earthy aspect to a scent- like a forest shot through with light and air and sun.
Angela Tsementzis’ Concrete House in Toronto
The result is a scent that is woody, leathery and resinous to create the sensation that you’ve entered a deceptively simple and restrained, light-filled modernist house with an enormous picture window overlooking a thickly treed valley. And Shop is only $23 CAN which is a bargain for something of this quality. It could easily go head to head with Aesop or Diptyque’s interior fragrances.
I have been furiously spraying my disorganized office in the hopes that I will be inspired to finally wrestle the space under control. The room is untidy, but if you close your eyes, it smells like everything is perfectly arranged on uniform shelves or hidden away in custom walnut built-ins. Such is the power of Shop.