Last month, Deciem announced it was shuttering four of their smaller lines: Hylamide, HIF, Skin Chemistry and Abnomaly, to focus on their star skincare brand the Ordinary. This means that their wonderful ‘could win an MMA fight against Diptyque but only costs $23’ room spray, Shop, will be discontinued once they sell off the existing stock. I immediately bought three. As of this writing, it is still available. Maybe the Estée Lauder company will relaunch it as a Le Labo scent? I think it’s just too beautiful to be killed completely so hopefully it will live on under a new name. But for now, get it while you still can.
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In my dreams, an invisible fairy places fresh flowers in every room of my house twice a week. That’s most likely not going to happen, so finding a great room spray seemed like the best alternative.
For the longest time, I would walk into Deciem stores and practically swoon at the smell: elegant, woody, leathery, but still light - like commingled, very expensive men’s colognes. But whenever I asked, the cheery salesperson would always tell me ‘Yeah. It’s something that Brandon created exclusively for the stores. We might start selling it eventually…” This went on for years.
Then, sadly, Deciem founder Brandon Truaxe died suddenly in 2019 and I remember thinking that the room fragrance would never see the light of day. But now Deciem’s new owner, the Estée Lauder companies, have released it under Deciem’s newish Abnomaly brand. It’s called Shop and it is brilliant.
Shop is fancy, like actual perfume and its list of notes reads like the afore-mentioned pricy men’s scents: sequoia and cedar wood, resinous labdanum, musk and patchouli. There’s even ‘Iso E super’ a perfumer favourite ingredient that brings a transparent woody and earthy aspect to a scent- like a forest shot through with light and air and sun.
Angela Tsementzis’ Concrete House in Toronto
The result is a scent that is woody, leathery and resinous, creating the sensation that you’ve entered a deceptively simple and restrained, light-filled modernist house with an enormous picture window overlooking a thickly treed valley. And Shop is only $23 CAN which is a bargain for something of this quality. It could easily go head to head with Aesop or Diptyque’s interior fragrances.
I have been repeatedly spraying my semi-chaotic office in the hopes that I will be inspired to finally wrestle the space under control. The room is untidy, but if you close your eyes, it smells like everything is perfectly arranged on uniform shelves or hidden away in custom walnut built-ins. Such is the power of Shop.