Loving a celebrity skincare line feels unseemly when the celeb is 27-year-old Hailey Bieber and I am older than her mother. But Bieber, wife of Justin and creator of the ‘glazed donut’ glow, launched Rhode in 2022 and has the best new skincare product for menopausal women and I am as shocked as you are.
The Rhode line (Hailey’s middle name) has three core products: a serum, a rich moisturizer and the ‘must have been created for menopausal women’ Rhode Glazing Milk, a hydrating essence loaded with skin barrier repairing and strengthening ceramides that provides instant calming moisture so you can look into mirrors in the dead of February without recoiling. #winterfaceisreal
It makes Hailey (above) practically shiny, but if you are starting from a moisture deficit (aka ‘if desiccated is your baseline’) you will look more naturally glowy and less like a hot glazed Krispy Kreme.
Why it’s targeted to teens and tiktokers is beyond me. Just look at the ingredients list (below). It’s basically made for my cohort. And a daily concentrated application of those skin barrier-loving ingredients is all the more critical in these ‘low ambient moisture’ winter months. So thank you, Hailey.
Some of her young fans have complained on social media that Rhode products break them out, which further proves that these products were meant for us, not them. When you’re a teen, your body is diligently pumping out oil and moisture and you do not need a ceramide and glycerin rich milk to rebuild your skin barrier and protect you from central heating.
But thanks to TikTok, there is a new tranche of consumers, young girls, the ‘Sephora kids’, spending their generous allowances on retinol and other anti-aging skincare. This is puzzling and humorous in equal measure. Wouldn’t tweens want perfume and lipsticks and bras before they need them instead of retinol? But then I don’t get their obsession with Stanley cups either.
Ingredients and benefits:
The Rhode Glazing Milk ingredients rundown is basically a checklist of menopausal skin-nourishing ingredients. There’s ceramides and cholesterol to help skin barrier recovery, humectant-rich beta glucan to soothe skin and calm itch, phytosphingasine, another barrier function booster that we produce less of as we age, zinc gluconate and copper gluconate which have anti-inflammatory properties, gluconolactone, a hydrating polyhydroxy acid to maintain moisture in the top layers of the skin and gently exfoliate.
It’s not at all greasy. You can pat it on like an essence to hydrate skin and prep it for skincare. Or just put some on if your skin is feeling dry or tight. It improves the whole crepey skin situation pretty much instantly. To that end, I am waiting for a spray version. A blast of Rhode Glazing Mist would be great during the day when you’re flagging and need a little something to bring you back to life.