When I arrive in France, I take my jet-lagged self to the pharmacy even before unpacking, because there’s nothing like waking up the next morning to an abundantly stocked bathroom. I would be thrilled to discover any of these new products (below) on those legendarily jammed pharmacie shelves, so I’m pretty chuffed that they have landed in Canada. Especially now, given that we don’t know when we’ll be safely travelling there again.
French women are as careful with money (that’s a polite expression for cheap) as they are discerning about everything from strawberries at the market to their wardrobes (fewer, more expensive items) and of course, skincare. They are fanatical about finding reasonably priced pharmacy offerings that work and are elegantly fragranced.
I can easily imagine Emily’s boss Sylvie, (the one semi-realistic character on Netflix’s Emily in Paris) buying any of these items, while saving the majority of her hard-earned euros for Sabbia Rosa lingerie and plunging-neckline silk blouses.
Klorane’s new cornflower anti-fatigue hydrating range seems tailor-made for harried Parisiennes like Sylvie (and those of us on the less-cool side of the Atlantic) who need skin calming with intense hydration. The Wake up Call Serum with hyaluronic acid provides a sizeable hit of soothing moisture, which is perfect if you’ve been smoking in your office. (I am kidding. Do not smoke in your office like Sylvie or anywhere else! But do try the serum.) And the Nighttime Hydrating Mask is softly scented for expensive-smelling aromatherapy along with overnight skin plumping. Available at Jean Coutu Quebec.
Nuxe, whose Huile Prodigieuse is a staple of ‘French Pharmacy Top Ten Beauty Products’ lists, have reimagined their organic Nuxe Bio range with new products and new natural origin ingredients, all in upgraded packaging of heavy, dark green glass. I picture Sylvie using the powdered fruit kernel and salicylic acid Micro-Exfoliating Cleansing Mask after a hard day of Gallic outrage over some faux pas that Emily cluelessly committed. She could then finish with the Ultimate Night Recover Oil with antioxidant and omega 3 fatty acid-rich rice bran oil to both soften her skin (please stop smoking, Sylvie) and protect her skin’s barrier function.
And finally, L’Occitane’s new Incredible Recipe Deodorant in verveine (lemon verbena) in a sleek recyclable tin has ‘French pharmacy’ cred to burn. The natural baking soda and cornstarch formula with a grassy, lemon scent is the polar opposite of that very North American ‘shower clean’-smelling deodorant in your bathroom. If you were thinking of switching to a natural deo, do it now instead of during the boiling hot summer, right?